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Sales boosted by promotion at Document Express with AF International

Posted on 27 June 2006 |

A recent two week promotion at Document Express with AF International, Europe's leading manufacturer of specialised cleaning products for office and information communication technology equipment, generated over £1,200 worth of additional revenue.

The promotion was put in place to raise awareness of computer workstation hygiene and broaden the product offering to its customer base. Shane O'Sullivan, Associate Director, commented "This was a good opportunity to focus my team on speaking specifically about the AF range of computer cleaning products. The sales we generated over the fortnight proved there is ample opportunity to sell these value added products".

The promotion has demonstrated that there is the prospect with all dealers to increase sales and average order value by including computer cleaning supplies as well as the more traditional product offerings. Stuart Oakes, Business Development Manager at ISA Wholesale, comments "Computer Cleaning is often overlooked as a potential generator of revenue & margin. By applying focus the team at Document Express have demonstrated the opportunities available to increase sales and average order value away from more traditional product offerings".

Chris Bratt, AF Key Account Manager, adds "Since the promotion in April ISA Wholesale & Document Express have continued to build on this success with repeat business. This demonstrates that once consumers adopt a routine of cleaning within their office environment then these products become part of their regular order along with more traditional products".