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Company News

New appointment at AF International Additional support for dealers to generate sales

Posted on 05 September 2006 |

AF International, Europe's leading manufacturer of specialised cleaning products for office and ICT equipment, has recently appointed Cheryl Earle as Dealer Support Manager. Cheryl will be responsible for providing a high level of support to office product dealers around the country. Part of her role is to offer product training where necessary, provide free sample mailing cards and specific product mailshots for their customer base and to promote the AF National Promotion Campaign. Cheryl will develop the potential for all dealers to increase sales and average order value by including AF's wide range of computer cleaning supplies as well as the more traditional product offerings with all their orders.

In her new role as Dealer Support Manager, Cheryl will also provide dealers with regular news updates from AF, featuring new products and offers. Following the success of numerous end-user campaigns in a variety of market sectors, the position of Dealer Support Manager has been exclusively created to provide additional support to dealers and endorse the sales benefits of AF International's leading range of ICT and office cleaning products.

Cheryl comments on her new appointment "I am proud to join the dynamic team at AF International; I'll be providing a dedicated support service to help dealers generate more sales. I'm really looking forward to meeting dealers and listening to their feedback and industry views. I regard building long term relationships and delivering a higher level of support a key part of this role as well as keeping them up to date with new products and services."