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AF International launches world-wide 'Private Label' capability at Paperworld Stand E50 Hall 1.2

Posted on 13 December 2005 |

AF International, Europe's leading manufacturer of specialised office equipment and ICT cleaning products, will be unveiling its capabilities as a global manufacturer of private label products to complement its own long established branded product range.

Innovators of market leading products for over 30 years, AF International provides a range of PC, office equipment, multi-media cleaning and maintenance products which are used throughout the world. With the benefit of access to the group Research and Development facility, AF has continued to set the standard creating specialist cleaning products that meet the needs of end-users. The now extensive range of products provides a solution for all office based cleaning needs. AF International is one of the few companies in this market that manufactures the products that it sells. With its own facilities in the UK, China & South America, AF manufactures products that meet the highest quality specifications.

It is because of its recently enhanced manufacturing capabilities, with a significant increase in manufacturing capacity, that AF International is now able to offer private label products to companies who would like to use AF's expertise to supply their own private label range. The private label offer has many advantages; financially it gives an excellent return on investment and increases brand awareness as a company's corporate identity is given extra exposure. Selling additional private label products can create genuine brand loyalty and a new product line presents the opportunity for a company to expand their existing product range further to satisfy increasing customer requirements.

As a manufacturer, AF operates a simple supply chain resulting in fewer costs to pass onto private label customers. The AF private label opportunity can enable companies to provide their customers with an extensive, value-added product range of ICT cleaning products that meet all office needs.

All customers can benefit from the AF International private label, no matter how big or small their order. AF is able to offer a full range of products in private label for high volume orders. For smaller volume orders AF have an extensive range of stock kept in the UK, USA, South America, Australia & the Far East, allowing them to offer private label in smaller quantities at competitive prices. AF has the benefit of belonging to a group of companies that has been delivering technical products across the globe for over 50 years with the very highest levels of service.

Liz Finlay, Deputy Managing Director of AF International, comments 'By putting their name to these products our private label customers know they are putting their name to the best quality products on the market at excellent prices. Our customers can also choose their own product offering from our extensive product range that far surpasses that of any other manufacturer. They have the advantage of the research and development that has been carried out by our scientists to manufacture this range of products to the highest standards and we have the capability to work with our customers to create unique products'.

All customers are invited to see the new product range and can expect to receive a warm welcome from the AF International team at Paperworld Stand E50 Hall 1.2.

All AF product ranges have been developed in line with AF's environmental policy to meet the stringent cleaning needs of modern technology and equipment. Wherever possible, packaging material is recyclable and environmentally friendly.