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AF Launch NEW end-user website

Posted on 08 August 2012 |

With the aim of further enhancing consumer communications and providing an even more efficient information service, AF International has launched a new end-user website.

The new site, at, is packed with detailed advice for consumers who are consciously aware of the office environment they work in. It gives simple but effective advice on the most effective product for use with specific cleaning applications, as well as, product information and full 'where to purchase' details.

Visitors to will find a wealth of information to help make informed decisions. The 'Workplace' section breaks down pictorially the office environment and provides an easy way to search the right product and gives details on why equipment should be cleaned; there are also cleaning tips and advice.

"The aim of our consumer-focused communication strategy is to bring us closer to our customer, it is part of a long term plan to engage and educate users. It follows on from a very successful social media campaign which continues to thrive", says Marketing Manager Karen Harrison. "The new website achieves this by offering detailed cleaning advice, making information on our products and services widely available, and by allowing quick and easy contact with AF International and our re-sellers."

Why not visit the new site or recommend this site to your customer base for helpful cleaning information.