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AF International goes 'GREEN' at CeBIT Hanover

Posted on 17 March 2008 |

AF International, leading manufacturer of office cleaning products, recognises its responsibility to reduce the impact its products have on the environment and so launched its 2008 'Green' initiatives at CeBIT 2008.

There were 5,845 exhibitors from 77 countries with visitor attendance was up three percent over the previous year, totalling 495,000. Visitors from abroad accounted for one out of five attendees - a total of over 100,000, with the Americas accounting for a particularly big increase.

Cebit 2008 saw the launch of AF Internationals first extensive range of environmentally-friendly re-fill packs for existing and popular product ranges such as Phone-Clene, PC-Clene, Headset-Clene and Screen-Clene. This brand new range has been developed to encourage end-users to make more environmentally aware purchasing choices and save on packaging waste.

All of AF's cleaning wipes are made from recycled pulp which is processed without the use of chemicals, before being packaged in refillable tubs made from recycled (and recyclable) plastic.

Another prime example of AF's green credentials being showcased at CeBIT 2008 is the Multi Screen Clene. It is one of the most environmentally-friendly screen-cleaning products on the market today as it is free of harmful gases. However this does not mean performance has been compromised, as the pump-action valve generates pressure which then pushes the cleaning fluid out – just like an aerosol, but without the CFCs. The pump-action bottle itself can be refilled to save on packaging waste.

"We were extremely pleased with the response we received at the CeBIT show this year. Although the show had been reduced in days, we still had an incredible amount of traffic through the stand and a large amount of leads to follow up after the show." Ron Jakeman, Managing Director.

AF is headquartered in Derbyshire, just inside the National Forest. Showing commitment to taking care of the local environment, AF is supporting the forest to help towards reducing carbon dioxide in Britain's atmosphere. Planting and protecting trees and shrubs helps remove carbon dioxide from the atmosphere as plants break down the gas during photosynthesis.