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A successful CeBIT show for AF International: the new 'Personal Range' and more...

Posted on 11 April 2007 |

CeBIT 2007 also achieved record levels of international participation, with 3,344 of its exhibitors coming from abroad. Companies from 76 nations used the show to promote their global business agendas. Among participating European nations, the UK fielded the biggest exhibitor contingent, followed by Italy and the Netherlands. Among Asia Pacific nations, Taiwan came out on top, followed by the People's Republic of China, South Korea and Japan.

CeBIT this year attracted approximately 480,000 people, and deals in excess of 11 billion euros took place during the largest IT show in Europe - it was an outstanding show. Attendees from abroad accounted for 106,000 of the total, from 100 different nations with the visitors from Asia and North America being particulary strong.

AF International launched their new 'Personal' range of office cleaning products at the CeBIT show in Hannover. This new extensive range is being introduced as an environmentally-friendly cleaning solution for small offices, home workstations and mobile worker and is also suited to retail channels. The 12 products in the 'Personal' range have been designed in perfectly petite packages, ideal for the flexible modern working environments of today. As the saying goes....all good things come in small packages!

Also being showcased at CeBIT was the award winning Multi-Screen Clene. This is a universal screen cleaner with a gentle formulation to suit all screen types from the most delicate laptops and plasma screens to PC screens and even televisions.

"The CeBIT show proved to be exceptional for AF with many key contacts and excellent sales leads. We were situated in the Resellers area which was only open to trade visitors and allowed us to concentrate on business to business activity; it was definitely the right decision to do this. The show has generated many high quality opportunities which I'm sure will develop into new and exciting new business" Ron Jakeman, Managing Director.