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A successful trip to Italy for AF

Posted on 03 December 2012 |

AF International, specialist manufacturers and suppliers of ICT cleaning products exhibited at last week's Big Buyer show in Bologna Italy.

The show attracts wholesale distributors as well as office product suppliers, retailers, stationery stores and dealer group associations. It offers the perfect place to meet prospect buyers and key purchasing decision makers.

Karen Harrison, Marketing Manager "AF exhibited at the show with the objective of meeting potential new distributors in the Italian market. During the show we were able to make some very good contacts with both IT and Stationery distributors which Luciana Rizzi our agent for Italy will follow up directly after the show. We left the show feeling extremely positive about AF's future in Italy."

Harrison continues: "AF's strategy has always been to educate the market, and with the right distribution we could do this and develop the category with resellers and end users. This is a category where resellers make excellent margin, and the products are ideal for link selling."